WORLD BREASTFEEDING WEEK AWARENESS PROGRAMME 2026

Excel College of Pharmacy, Komarapalayam, in association with the Government Hospital, Tiruchengode, organized a Breastfeeding Awareness Programme on 04.08.2026 as part of World Breastfeeding Week 2026. The programme focused on promoting awareness about exclusive breastfeeding, maternal health, infant nutrition, and sustainable support systems for breastfeeding mothers. The programme commenced with a welcome address by Mr. B.V. Gokul Bal, Associate Professor, Department of Pharmacology, followed by expert sessions by Dr. Mageswari, Gynecologist, who highlighted the importance of antenatal and postnatal care, balanced nutrition, and family support, and Dr. G. Senthilkumar, Chief Medical Officer, who emphasized community participation and healthcare collaboration. IV Pharm.D students Ms. Nisha V. and Ms. Bhavatharani I. conducted counseling sessions for pregnant women and mothers on breastfeeding techniques, maternal nutrition, infant care, and common misconceptions. Pharmacy Practice students distributed informative awareness pamphlets to the beneficiaries. Gift hampers were also distributed to expectant mothers by the chief guests and college management. The programme concluded with a vote of thanks by Mrs. M. Aruna, Associate Professor, and Department of Pharmacology. The initiative reflected the institution’s commitment to community healthcare and promoted the World Breastfeeding Week 2026 theme, “Prioritise Breastfeeding: Create Sustainable Support Systems,” encouraging collective efforts towards a healthier future for mothers and children.