INTERACTIVE WEBINAR – PHARMACOVIGILANCE IN THE DIGITAL AGE

As part of National Pharmacovigilance Week 2026, the Department of Pharmacy Practice organized an interactive webinar on “Pharmacovigilance in the Digital Age: Leveraging Social Media to Combat Medication Misinformation and Spread Patient Safety Awareness.” The webinar was conducted on 22 September 2026 from 1:30 PM to 2:30 PM through Microsoft Teams. The session was delivered by Ms. Prathyankara Prasath, Assistant Professor, School of Allied Health Sciences, Galgotias University, Greater Noida. The programme highlighted the growing importance of digital communication in healthcare. Students were sensitized to the rapid spread of inaccurate or misleading medication-related information through social media. The webinar emphasized reliable medication information and responsible health communication. It also highlighted the role of pharmacy professionals in promoting patient safety through digital platforms. Students gained awareness of medication misinformation and appropriate dissemination of health information. The session provided valuable insights into contemporary approaches to pharmacovigilance.