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A Kyiv Studio Bets on the Vertical Drama

Holywater did not begin life as a TV business. Bogdan Nesvit and Anatolii Kasianov founded the business in 2020 in Kyiv, Ukraine, and its lineup to this day looks more like a mobile entertainment laboratory than a streaming service. My Passion is for books, My Muse covers AI, and FreeBits rounds out the lineup next to My Drama. The spread is telling: it points to a business for which video is one of several consumer products, not its whole identity. In the end, it made its wager on the vertical drama, a format born in China as duanju and framed 9:16 for an upright phone. The groups behind the category’s biggest watch Medical Genius Is Not Someone to Mess With names were Chinese and Singaporean, making this a daring market for a small Ukrainian firm to enter.

The My Drama App Launches in Spring 2024

Spring 2024 brought the debut of the My Drama app, though the precise date depends on which source you trust. The launch date differs by source: TechCrunch placed it in April, Google Play lists March 13, 2024, and the App Store shows May 9, 2024. Android seems to have come first, since the gap between those store dates suggests, with the iPhone version arriving about two months later. The opening slate relied heavily on the genre’s best-loved tropes. Initial titles included The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that reveal most of what you need to know about the style. The company was eventually distinguished not by the stories themselves but by the partner it would soon be making them with.

Fox, $22M in Funding and a Webby Award

October 2025 was the month My Drama ceased to be a startup curiosity. Fox Entertainment acquired an equity stake in Holywater, with an agreement that included a pledge to produce more than 200 vertical titles over two years. Three months later, in January 2026, Holywater raised $22M in a funding round led by Horizon Capital. Fox-produced titles on the service include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 also belongs to the company, which shows off it on its App Store listing. Taken together, those milestones give My Drama something few rivals can claim, namely a major American studio serving as both shareholder and producer.

My Drama Fact File

The short version of the story is in the table below, for readers who only have a minute. It gathers in one place the details on ownership, legal matters, platforms and pricing that matter most to a new viewer. All prices reflect the US App Store as of September 2026. Country, platform and promotion all affect them, so treat them as a guide rather than a quote. The app shows 5M+ downloads on Google Play, which is the store the install count refers to. Where you live determines the legal entity you contract with, a detail that is relevant if you ever need to dispute a charge.

What It Feels Like to Watch My Drama

The basic experience matches the one the entire category is built on. Episodes are vertical and framed for a phone held upright; in this genre they generally run a minute or two, and then a cliffhanger pushes you toward the next one. A single story can quietly consume an evening in small bites, as series often run anywhere from 20 to 100 episodes. The range of screens it supports is where this drama app really distinguishes itself. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, on top of iPhone, iPad and Android. For comparison, ReelShort’s App Store listing shows no Apple TV version at all, so that big-screen option is rarer than you might expect. A 9:16 frame will never fill a widescreen TV, but the option transforms a solo phone habit into something a couple can watch together.

Holywater’s own early productions and the growing Fox slate share the catalog, which blends the two. Titles like Billionaire Blackmail and Bound by Obsession demonstrate that the Fox releases stick close to the genre’s established formula. Scale is the honest caveat here. On Google Play the app shows 5M+ installs, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap tells you where My Drama stands in 2026: a well-backed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Access is sold three ways, and the main figure is the weekly pass. As of September 2026, the US App Store prices “My Drama: Full Access” at roughly $19.99 a week. This places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, each listed at about the same price in the same store. Coin packs, which unlock individual episodes, range from roughly $4.99 to $24.99. The store also lists a separate Premium tier at around $4.99 to $9.99, giving lighter viewers lower-cost entry points than the full pass. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. As prices differ by country, platform and promotion, the figure on your own device may differ. Four renewals of a $19.99 weekly pass come to about $80 a month, so do the math before you commit.

Terms Worth Knowing Before You Pay

My Drama’s terms of use include fine print that merits more attention than most viewers pay it. Since coin purchases are final, there is no easy refund if a series disappoints after you unlock it. A balance you ignore for a year can simply disappear, since coins are forfeited after 12 months of inactivity. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. Reflecting the consumer rules in those markets, viewers in the EU and UK have a 14-day right of withdrawal. The crucial point of all: the terms say clearly that deleting the app does not cancel your subscription. Android users use the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. For store purchases, refunds are processed by Apple or Google, not by Holywater.

It also helps to know exactly who sits on the other side of the contract. Everyone outside the US contracts with Holy Water Limited in Nicosia, Cyprus, while US users contract with XOLY LIMITED, a Delaware company. A further warning applies to My Drama as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators come from unofficial sites, and those sites are not a safe way to watch anything. The legitimate move to a steep price is to cancel the pass, not to hunt for a hack.

Our Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the largest vertical drama app, and on install counts it is not close. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers there is a practical upside in Apple TV support, which ReelShort, for one, does not list. A weekly pass of about $19.99 that renews quietly in the background is the drawback, the same one that plagues every rival. ShortMax, with its 50,000+ dramas, is the more obvious choice if you simply want the largest claimed library. Anyone who wants Fox-produced romance and the option to watch on a television will find that the My Drama app earns a place on their home screen. Either way, never rely on the delete button: create a reminder the day you subscribe and cancel through your store account.